Data Privacy Statement
Our Approach to Privacy
- Why we collect personal information
- What kind information we collect
- Where we get these information
- Who we share your information with
- How we protect your information
- Your choices, including how you can check and update any personal information we have about you
Why we collect personal information
To improve our products and services, it is important that we collect, use, process and analyze your personal information when it is reasonable and necessary. When we can, we aggregate and anonymize this information such that you are never identified as an individual. [Aggregating simply means presenting information in segments or categories like age groups; anonymizing means removing personally identifiable information from the data].
In particular, we are using your information to:
Manage your account, provide customer care activities, monitor the quality and security of the network, train our staff, and provide services timely and efficiently, and ensure your fair and lawful use of the products and services provided by Smart;
Send commercial and promotional advertisements, loyalty and rewards offers, surveys, customer care and aftersales communications, and other broadcast push messages;
Share your personal data with third-party content providers or other third-party services for which you sign up;
Conduct analysis for research and marketing initiatives, including the generation of anonymized or non-personally identifiable location and mobility data to show footfall, location patterns, crowd density, and other information that may be relevant for marketing purposes;
Generate statistical insights based on usage/network information to assist the Government in planning for healthcare, disaster, and other similar initiatives;
Run credit scoring programs and initiatives, including but not limited to, providing information to the Credit Information Corporation in accordance to Republic Act No. 9501, otherwise known as the Credit Information System Act; and
Perform such other processing or disclosure that may be required under law or regulations.
In cases where your separate and full consent is given, we are also processing your personal data to:
Create your personal profile based on your interests, preferences, mobility patterns from physical locations that you may visit, and other information that may be relevant for marketing and market research purposes;
Share your personal profile based on your interests, preferences, and mobility patterns from physical locations that you may visit, to our business partners and third-party service providers;
Compute your credit score based on data collected internally within the PLDT Group and its subsidiaries and affiliates, and share your credit score to third-parties to whom you specifically instruct us to share your credit score; and
Send you information on offers, promotions, and advertisements from our business partners and third-party service providers.
What type of information we collect
We collect information to provide better services to all of our users – from figuring out basic stuff like what postpaid plan is best for you, to more complex things like which related services and digital content you’ll find interesting and useful. This includes information such as:
Who you are
Basic personal information like your name, date of birth, gender, nationality, address, and identity supporting documents such as SSS or passport numbers. You can check what we know about you by making a request to the Smart Data Privacy Officer through the contact details provided below;
Your credit card, bank and payment details; and
Your contact details like billing address, telephone number, mobile phone number, email address;
What you use our network for
Your mobile phone location (to enable connection to our network to make calls, SMS and/or access our data services);
Your call, text, data and billing records including any other products and services you use like our apps, website, self-care channels as well as the date and time of use, duration, where you use them and how much it costs;
The device you use when to access our Products and Services (such as your mobile handset, your computer system and platform) to customize our service for you; and
No, we don’t look at the content of your text messages and we don’t listen to your calls, unless you’re talking to our hotline.
What you do with your Smart Account
Where we get these information
There are several ways that we may obtain your Personal Data. The process can be done through market research activities, and via our websites and apps. Other sources include our subsidiaries and affiliates, and our business partners and third-party service providers.
Information that you personally give us
Most of the personal information we have are those that you have given us yourself. You provide us personal information when you:
- Apply for subscription to our services by filling out a Service Application Form online, in one of our stores, or provide personal information to one of our TeleSales representative;
- Get in touch with us to ask about something, file a complaint or request for service;
- Take part in our research and surveys; and/or
- When you apply for a job with us.
Information we collect during our relationship with you
We also collect information as you use our products and services, like when you:
Information we collect from other sources
We also collect information from commercially or publicly available sources like published directories and public documents. We may also obtain your personal information from third parties (credit agencies) and from other sources which you have given consent for the disclosure of such information relating to you and where otherwise lawfully permitted.
Who we share your information with
We will never share, rent or sell your personal information to third parties outside Smart (or the group of companies of which Smart is part of) except in limited circumstances as noted in this policy. In some instances, we may be required to disclose your personal information to our agents, subsidiaries, affiliates, partners and other third party agencies as part of business operations and the provision of our products and services. This means we might share your information with:
- Our partner companies, organizations, or agencies including their sub-contractors or prospective business partners that act as our service providers, contractors, professional advisers who help us provide our products and services, for example our couriers for bill delivery and our customer contact centers for our hotline operations;
- Other companies in the PLDT Group of companies;
- Law enforcement and government agencies; and
- Other companies whom you have also given consent to share your information
How we protect your information
- We keep and protect your information using a secured server behind a firewall, encryption and security controls;
- We restrict access to your information only to qualified and authorized personnel who hold your information with strict confidentiality;
- We undergo regular audit and rigorous testing of our infrastructure’s security protocols to ensure your data is always protected; and
- We let you update your information securely to keep our records accurate
We will retain your personal data throughout the subscription of our products and services, and for a maximum period of five (5) years afterward.
Your choices, including how you can check and update any personal information we have about you.
You are afforded certain rights in relation to your personal data under the Data Privacy Act of 2012, which includes the right to object to processing, the right to access your data, the right to modify of inaccurate data, and the right to erasure or blocking of data.
If you wish to have access to your personal information in our records; or you think that such personal information we have of you is incomplete, not up-to-date, or otherwise inaccurate, you may get in touch with our Data Privacy Officer through the contact details provided below.
Our Contact Details:
Data Privacy Compliance Officer
Mr. Jose Alvin G. Gendrano
6799 Ayala Ave., Makati City, 1226, Philippines
Smart Hotline Nos. *888 or (02)888-1111
What happens when there are changes in this policy
You can modify your privacy settings at your convenience. Visit http://smart.com.ph/privacy.