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PRIVACY STATEMENT

Our Privacy Commitment

Smart Communications, Inc. (“SMART”) respects our customers’ fundamental right to privacy, and we commit to take great care in safeguarding your personal data. SMART has developed a privacy statement that aims to ensure that we adopt and observe appropriate standards for personal data protection in compliance with applicable privacy laws and regulations.

While this privacy statement sets out the general principles that govern the collection, use, and disclosure of our customers’ personal data, we have also developed this privacy statement to inform you more specifically about our privacy practices.

Why we collect your personal data

Throughout your use of our services, we collect and maintain some information about you. We do so only for the purposes and legal bases described below.

  1. We process your personal data to perform our obligations under contract with you.
    • To create and provision your prepaid subscription. We collect information about your use of our prepaid services to charge fees from your airtime load top-ups for the products you obtain from us. We also use this usage information to verify your ownership of your prepaid account during after-sales care transactions through our hotline or stores.

      We use a combination of manual, partly automated, and automated processes to deliver our services efficiently. Human intervention is inserted at key stages to ensure proper system functioning.
  2. We process your personal data to comply with legal requirements.
    • To assist public authorities. We produce statistical insights from your use of our network and facilities to assist public authorities in planning for healthcare, disaster management, and other similar initiatives for public benefit. Whenever possible, we aggregate and anonymize this information to ensure individual identities are protected and not disclosed.
    • To comply with legal requirements. We may process or disclose personal data as necessary to comply with applicable legal and regulatory requirements.

      For example, we adhere to Republic Act No. 11934, also known as the Subscriber Identity Module (“SIM”) Registration Act. We utilize optical character recognition (“OCR”) technology to validate the proof of identification (“POID”) submitted during SIM registration. OCR facilitates facial recognition and automatically transfers the details from the POID to SMART’s customer application database. This use of OCR technology ensures the prevention of identity impersonation. For more information about SIM Registration, please visit http://tntph.com/Pages/sim-reg.
  3. We process your personal data based on our legitimate interest to function effectively as a business, except when your fundamental rights and freedoms override our interests. Such interests, include, among others:
    • To manage and nurture our relationship with you as you use our products and services. We collect and process your personal data in connection with your use of our services to manage your prepaid account, provide aftersales customer care, and address your service-related requests and concerns. Additionally, we process your personal data to verify your identity and ownership of your prepaid SIM Card when you contact us through our hotline or visit our stores for after-sales transactions. We may also include your personal contact details in an internal directory listing to facilitate effective communication and assistance.
    • To continuously improve our business and operations. We analyze your usage of our network and service to monitor and manage the quality and security of the network, train our staff, and plan for future growth.
    • To continuously improve our products and services. We collect, use, process, and analyze how you use our products and services to understand how to improve them and identify relevant products and offers. This analysis includes maintaining a record of the products and services you use (such as the volume and frequency of your SMS, voice, and data services) and your historical locational information (based on the locations where you have used the products and services). We also analyze other activities, such as your participation in market research initiatives, visits and transactions in SMART stores, and visits and usage of any of TNT’s websites and mobile apps such as https://tntph.com.
    • To manage the security of our business operations. We process your personal data to conduct IT security operations, manage our assets, ensure fair use of our products and services, and support business continuity, disaster recovery, and audit purposes.

      In pursuit of these interests, SMART’s activities include monitoring its network with automated tools such as firewalls, capable of comparing suspicious data transmissions with known threats to deter cyber-attacks and detect and prevent fraudulent schemes, including smishing and identity theft, against SMART and you. During such monitoring, SMART may analyze traffic data and, if necessary, details relating to your identity, contact information, service usage, device information, and communication content. Should you commit any cyber-attack, fraud, or similar schemes, SMART may block your access to the Service without prior notice.
    • To send you information about our products and offers, including those of our subsidiary and affiliate companies. We analyze your usage of our SMS, voice, and data services to:
      • understand the market’s needs, wants and trends;
      • recommend suitable products and services and send you such information through SMS, e-mail, and voice calls. Our advisories may include location-based offers that are exclusively available in your area; and
      • determine the effectiveness of our marketing efforts and initiatives.
      If you prefer not to receive these messages from SMART, you can manage your communication preferences at https://tntph.com/privacy.
  4. We process your personal data for additional purposes and activities that are completely optional. We will only perform these activities with your specific consent. If you agree to any of these additional activities, you can withdraw your consent at any time by visiting https://tntph.com/privacy.
    • Create a personal profile about you. We process your personal and sensitive personal information, analyzing it alongside your usage of our products and services (including data regarding the specific websites and applications you visit), to gain a comprehensive understanding of and anticipate your personal needs and interests. Additionally, we may collect personal information about you from third-party sources such as SMART’s subsidiaries, affiliates, and business partners, to whom you have provided consent to share your information.

      This enhanced profile is created to better understand your preferences, allowing us to deliver more targeted and personalized product recommendations, special offers, and promotions directly to you.
    • Send you information about SMART and TNT products and offers through third-party messaging applications. With your consent, we may send you product information, offers, and promos via Viber, Google, Facebook Messenger, and other third-party messaging technologies.
    • Send you advertisements from third parties. We process your usage information, personal profile, and contact details to send you customized offers and promotions from our third-party business partners for the promotion of their own products and services.

      Your personal data is not shared with these third parties. You only consent to SMART sending you direct marketing offers from our trusted partners.
    • Share your personal data with third parties. We may disclose your personal data to SMART’s subsidiary and affiliate companies, as well as third-party business partners, for their independent business purposes.
      • Data and Profile Sharing with Third Parties
        We may share your usage profile (how you use our network, products, and services, including purchase history) and personal profiles (your preferences and interests based on usage data) for the independent business interests of our subsidiaries, affiliates, and trusted business partners. You can find a list of companies to whom we may disclose this information at https://tntph.com/privacy-policy#affiliates.

What personal data do we collect?

Whenever you transact or otherwise interact with Smart, we may collect the following personal data about you:

We collect the following information for SIM Registration:

Complete Name, Mobile Number, Gender, Residential Address, Birthdate, Selfie, and photo of Government-issued ID

For Foreign Nationals holding a Non-Tourist Visa:

  • Passport Number
  • Photo of the Passport
  • Proof of Address in the Philippines
  • Alien Certificate of Registration Identification Card (ACRI Card) issued by the Bureau of Immigration (BI)
  • Alien Employment Permit issued by the Department of Labor and Employment (DOLE) or School Registration and ID for students
  • For Persons of Concerns (POCs), the type of travel or admission document validly issued by the Department of Justice.

For Foreign Nationals holding a Non-Tourist Visa:

  • Passport Number
  • Photo of the Passport
  • Proof of Address in the Philippines
  • Return Ticket to own country of the tourist, or any other ticket showing the date and time of departure from the Philippines.

If you are a TNT Retailer:

  • Mobile Number
  • Retailer/Store Type
  • Complete Name
  • Birthdate
  • Store Address

If you are a Self-Help App User

For the GigaLife App:

  • Mobile Number
  • Alternate mobile number (as alternate contact for Broadband accounts)

For MySmart:

  • Complete Name
  • Mobile Number
  • Billing Address
  • Delivery Address
  • Email Address

For Giga Arena:

  • Mobile Number
  • Username
  • Birthdate (for age validation)
  • Region of Location

For Smart Livestream:

  • Mobile Number

If you are registering to a Marketing Promo or Event

  • Mobile Number
  • Complete Name
  • Residential Address

Note: Depending on the nature of the promo or event, we may collect other personal data. Specific details of the data collection will be set out in the Privacy Notice of said promo or event.

\

If you are applying for a job in Smart

Please refer to the Privacy Notice for Smart Applicants here.

If you are a contractor of Smart

  • Complete Name
  • Contact Number
  • Name and Address of Employer

If you are a visitor to any of Smart’s offices

  • Complete Name
  • Valid ID
  • Name and Address of Employer

How we collect your personal data

We collect your personal data from several resources.

Information you share with us

Most of the personal data we retain are information you have shared with us. You provide us with personal data when you:

  • Apply for our services by filling out application forms, subscription agreements, and other similar or related documents through any of our available channels (online, in our stores, or through our sales representatives);
  • Get in touch with us to ask about something, file a complaint or request for service;
  • Take part in our research and surveys; and/or

Information we collect during our relationship with you

We also collect information as you use our products and services, like when you:

  • Use our network, facilities and services - whether it is Mobile, Fixed, Home, or any of our other products, services, and channels;
  • Pay your bills or purchase add-on products and services;
  • Use our apps, websites, and self-service channels and portals;
  • Join our promos, prize raffles, or rewards & loyalty programs;
  • Participate in our market research activities; and
  • Visit and transact in our stores.

Information we collect from other sources

We may also collect your personal data, from our subsidiaries, affiliates, and trusted business partners, to whom you have also given your consent for them to share your information with us.

How we store your personal data

We store your personal data using secure systems and processes designed to protect it from unauthorized access, alteration, or loss. Depending on how you interact with us, your data may be stored in physical formats (such as signed forms or printed documents) or electronically (such as in databases, cloud platforms, or secure servers).

When we disclose your personal data

There are a variety of circumstances where we may need to share some of the information that you have provided to us. In these cases, we ensure that your personal data is disclosed on a confidential basis, through secure channels, and only in compliance with applicable privacy laws and regulations.

We will never share, rent, or sell your personal data to third parties outside of SMART except in special circumstances where you may have given your consent for, and as described in this statement.

In some instances, we may be required to disclose your personal data to our agents, subsidiaries, affiliates, business partners and other third-party agencies and service providers as part of our regular business operations and for the provision of our products and services. This means we might share your information with:

  • Our service providers, contractors, and professional advisers who help us provide our products and services. Under an obligation of confidentiality, we allow access to your personal data to authorized third-party service providers / vendors / suppliers / contractors / subcontractors / consultants / professional advisers (“Third-Parties”) who provide outsourced functions within or outside the Philippines to help us facilitate our products and/or services, to provide the service on our behalf, or to assist us in analyzing how our service is used. These include, among others:
    • Cloud storage facilities/systems to meet our storage management requirements;
    • Credit Investigation;
    • Collections;
    • Marketing;
    • Websites and Mobile applications; and
    • Other outsourced functions as approved by SMART.
  • Our subsidiaries and affiliates with whom you also have an account with. If you are, become, or apply to become, a customer of our subsidiaries and affiliates, SMART and our subsidiary/ies and/or affiliate/s concerned have the option, but not the obligation, to rely upon, use, and share your relevant personal information for any of the following purposes:
    • To facilitate your account opening or other transaction with the concerned subsidiary/ies or affiliate/s;
    • To validate, consolidate, or update your account information;
    • For research purposes or to design related products or services for your benefit and use; and
    • To comply with a legal obligation to which SMART or the concerned subsidiary/ies or affiliate/s is subject.

    We provide these Third-Parties access to your personal data for the effective performance of their assigned tasks on our behalf, based on our instructions and in compliance with our Privacy Notice and other appropriate confidentiality obligations and security measures.
    SMART remains responsible for the personal data disclosed to such Third-Parties. Thus, we ensure that such Third-Parties are contractually obligated to comply with the requirements of Privacy Laws and shall process your personal data strictly in accordance with the purposes enumerated above.
  • Other companies to whom you have given us consent to share your information with. For instance, when you register for products and services provided by other companies, they may request information from us to verify your identity.

In all of the above cases, we ensure that your personal data is disclosed on a confidential basis, through secure channels, and only in compliance with applicable privacy laws and regulations. We do not share, rent, or sell your personal data to third parties outside of SMART, except in special circumstances where you may have given your consent and as described in this Notice. For a list of our partners, please visit https://tntph.com/privacy-policy#affiliates.

When we disclose your personal data with the Government and other duly authorized entities, as may be required by law or legal process, we ensure that your personal data is protected and shared according to the rules and regulations and Government guidelines, where such is available.

How we protect your personal data

The integrity, confidentiality, and security of your information are important to us. That’s why we strictly enforce our privacy statement within SMART and have implemented technical, organizational, and physical security measures that are designed to protect your information from unauthorized or fraudulent access, alteration, disclosure, misuse, and other unlawful activities. These are also designed to protect your information from other natural and human dangers.

We also put in effect the following safeguards:

  • We keep and protect your information using a secured server behind a firewall, encryption and security controls;
  • We keep your information only for as long as necessary for us to (a) provide the products and services that you avail from us, (b) for our legitimate business purposes, (c) to comply with pertinent laws, and (d) for special cases that will require the exercise or defense of legal claims and for a maximum retention period of twelve (12) years from your service's permanent deactivation.
  • We restrict access to your information only to qualified and authorized personnel who are trained to handle your information with strict confidentiality;
  • Our third-party partners are contractually bound to protect your data and handle it with strict confidentiality;
  • We undergo regular audits and rigorous testing of our infrastructure’s security protocols to ensure your data is always protected;
  • We promptly notify you and the competent data protection authority, when sensitive personal data that may, under the circumstances, be used to enable identity fraud are reasonably believed to have been acquired by an unauthorized person;
  • We let you update your information securely to keep our records accurate.
  • When your personal data is no longer needed, we securely dispose of them manually (such as shredding of printed documents, use of locked disposal bins for confidential documents pending destruction, secure handover to accredited document destruction vendors with certification of disposal) or electronically (such as, Use of data wiping software, secure deletion tools, physical destruction of storage media, and use of secure file deletion protocols for cloud-based storage) as may be applicable.

What your choices are

You are afforded certain rights in relation to your personal data under applicable data privacy laws and regulations.

You are entitled (in the circumstances and under the conditions, and subject to the exceptions, set out in applicable law) to:

  • Request access to the personal data we process about you: this right entitles you to know whether we hold personal data about you and, if we do, to obtain information on and a copy of that personal data.
  • Request a rectification of your personal data: this right entitles you to have your personal data corrected if it is outdated, inaccurate, or incomplete.
  • Request the erasure of your personal data: this right entitles you to request the erasure of your personal data, such as in cases where your personal data is no longer necessary to achieve the legitimate business purpose of its use or processing.
  • Request the restriction of the processing of your personal data: this right entitles you to request that we only process your personal data in limited circumstances, including with your consent.
  • Request portability of your personal data: this right entitles you to receive a copy of personal data that you have provided to us (in a structured, commonly used, and machine-readable format). This includes requests for us to transmit a copy of such personal data to another company on your behalf.

You moreover have a right to object to the processing of your personal data, such as in cases when we process your personal data for purposes related to direct marketing.

To the extent that the processing of your personal data is based on your consent, you have the right to withdraw such consent at any time by contacting our Data Privacy Officer through the contact details provided below, or by accessing https://tntph.com/privacy. Please note that this will not affect the lawfulness of the processing that was carried out before you withdrew your consent or SMART’s right to continue parts of the processing based on other legal bases than your consent. If, however, we have not provided you with another legal basis justifying the processing of your personal data in this privacy statement, we will stop the processing and delete your personal data.

To exercise these rights, you may get in touch with our Data Privacy Officer through the contact details provided below. In some instances, we may request for supporting documents or proof before we effect any requested changes to your personal data.

Smart Communications Inc.
Data Privacy Office
Makati General Office (MGO) Building
Dela Rosa St. corner Legaspi St., Legaspi Village,
Makati City, Metro Manila, Philippines
Email: dpo@smart.com.ph

If, despite our commitment and efforts to protect your personal data, you believe that your data privacy rights have been violated and—depending on the circumstances—you may be entitled to be indemnified for damages, we encourage you to contact us first to resolve your complaint. You have the right at all times to register a complaint directly with the National Privacy Commission or otherwise make a claim against SMART with a competent court.

Changes to our privacy statement

From time to time, we may update our privacy statement and practices to comply with changes in applicable laws, to comply with government and regulatory requirements, to adapt to new technologies and protocols, to align with industry best practices, and for business purposes.

You will always be provided notice if these changes are significant and, if we are required by law, we will ensure to obtain your updated consent.

This Privacy Statement is effective September 18, 2025.

Website Privacy Policy

The policies below are applicable to the Web site and affiliate sites of Smart Communications, Inc. (SMART) found at www.smart.com.ph . Please be advised that the practices described in this Privacy Policy apply only to information gathered online at our Web site. They do not apply to information that you may submit to us offline or to Web sites maintained by other companies or organizations to which we may link or may have link through us.

By visiting our Web site, you are accepting the practices described in our Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Web site.

SMART collects personal information, voluntarily submitted by visitors to the Web site, which enables us to respond to requests for publications, distribute e-newsletters, process employment inquiries and respond to requests for more information or assistance. SMART adheres to the highest standards of ethical practices in all of our operations and is dedicated to protecting the privacy of all visitors to our Web site. Except as disclosed below, we do not sell, barter, give away, rent or permit anyone outside of SMART to use your personal information.

We occasionally use third-party agents, subsidiaries, affiliates and partners to perform functions such as creative design, marketing, analytics, programming, site maintenance, providing customer service, etc., on our behalf. These entities have access to the personal information needed to perform their functions and are contractually obligated to maintain the confidentiality and security of any personal information collected from the Web site. They are restricted from using, selling, distributing or altering these data in any way other than to provide the requested services to the Web site.

We may also use or disclose your personal information if required to do so by law or in the good-faith belief that such action is necessary to
(a) conform to applicable law or comply with legal process served on us or the Website;
(b) protect and defend our rights or property, the Web site or our users, and
(c) act under emergency circumstances to protect our safety and security and those of our affiliates, agents and the users of the Web site or the public in general.

SMART also collects anonymous information to help us tailor the Web site to visitor interests and concerns. We use "cookies" to help us understand which parts of our Web site are the most popular, where our visitors are going and how much time they spend there. The information that is gathered through cookies is used solely to assist in improving Web site design and function. This Web site is functional without the retention of cookies. You may elect to block cookies from this site through your browser settings. SMART strives to protect the transmission of any information submitted by visitors. SMART does not warrant that transmission of data will be completely secured, and any and all submissions are at the visitor's risk.

This Web site may contain links to sites operated by third parties. Please be advised that the practices described in this Privacy Policy do not apply to information gathered through these other Web sites.

Please remember that any information that you may share in public areas, such as message boards or feedback sections, becomes public, and therefore this Privacy Policy does not apply to any information you choose to make public. Please be careful about what you disclose, and do not post any personal information that you expect to keep private.

The Web site is published in the Republic of the Philippines and is subject to laws of the Republic of the Philippines. If you are located in a country outside the Republic of the Philippines and voluntarily submit personal information to us, you thereby consent to the general use of such information as provided in this Privacy Policy and to the transfer of that information to, and/or storage of that information in, the Republic of the Philippines. SMART shall not be liable under any circumstances for damages resulting from use of information collected from visitors to the site.

SMART may change this Privacy Policy to reflect, among others, changes in the way we collect visitor information.

Questions and comments should be directed to this email address

Last updated: January 21, 2009

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Cookie Policy

At Smart, we are committed to safeguarding your personal information, and we are transparent about how we handle your personal information. Accordingly, we developed this Cookies Notice to inform you about our use of cookies across our websites. We want you to understand what cookies are, how Smart uses cookies and what your choices are.

What are cookies?

A cookie is a small text file, often containing a unique identifier, stored by your web browser when you visit a website. Websites use cookies to help provide certain functions, and to personalize your web experience by remembering things like your language preferences or items in your shopping cart.

How does Smart use cookies?

Smart uses cookies to understand how you interact with our websites, communications, services and selected third party websites primarily with the aim of improving your user experience. The following is a summary of how Smart uses cookies:

Smart uses cookies that are essential for navigating and enabling certain functioning of Smart websites. For example, these types of cookies assist Smart in authenticating you and your device or allows Smart to administer secure websites for security purposes. If you choose to disable these cookies, specific features of the Smart websites, such as accessing your account or making a purchase, may not be available.

Smart uses cookies to understand how customers use Smart websites and services in order to improve performance. Performance cookies generate aggregated, de-identified information which provide insights into trends and usage patterns that may be used for business analysis, website and service improvements, and for determining performance metrics. For example, these types of cookies help track the number of visitors to our websites.

Smart uses cookies to remember your selections while visiting a Smart website. These types of cookies allow Smart to recognize your device so that you do not have to provide the same information repeatedly. For example, we may use cookies to remember your language preferences or province selected.

Smart uses cookies to personalize your experience while visiting a Smart website. These cookies may be used to deliver Smart content to you that is customized to your interests based on an inference from your browsing patterns on our websites or from your customer relationship with us. For example, a relevant Offer about a product or service may be displayed to you based on the existing products and services you currently have with Smart.

Smart uses cookies to deliver tailored Smart advertising to you. We may work with advertising agencies to place cookies to help deliver ads on third party websites where we purchase advertising. These types of third party cookies enable us to understand what Smart ads you see and interact with, both on our website and on third party websites. This helps us to measure the success of our advertising campaigns. For example, when you click on a Smart ad on a third-party website, cookies are used to track the effectiveness of the advertising campaign. As part of this process, we do not disclose your personal information to the third-party website.

In addition to cookies, Smart also uses pixel tags which are small transparent images embedded in a web page or an email. We use pixel tags in connection with cookies to help operate our website and emails. For example, Smart may include pixel tags in email messages or newsletters in order to determine whether or not they are opened or acted on. Third parties may also use pixel tags to help compile aggregated statistics and determine the effectiveness of Smart promotional campaigns.

What are your options with cookies?

You have a number of options on how you manage your cookies. Through your browser settings, you can accept, refuse or delete cookies. However, if you choose to delete or refuse to accept cookies, some or all of the functions on our Smart websites may not be available to you. To change your browser cookies settings you can visit the following help pages: